2018年是中国改革开放40周年，也是中国国际进口博览会开启之年，标志着在“一带一路”倡议下，中国产品“走出去”、国外产品“引进来”进入新阶段。为了进一步促进丝路沿线城市之间的经贸往来，为企业商家、地方政府搭建面向一带一路国家的宣传推介平台，推动企业品牌建设、提高产品质量和国内外市场认可度，更是为丰富一带一路人民的物质文化生活，为广大人民提供优质产品，体现以民为本、为民服务，丝绸之路城市联盟与中国市场学会以及丝绸之路沿线国家驻华大使馆共同打造2019年度“丝路名品”推选活动。
获评产品将会得到以下推广服务：
1、在主办方举办的“一带一路”活动中做集中性展示
2、在“丝路名品”微信公众号上推广
3、列为主办方对外指定礼品
4、媒体宣传服务
5、国际产品
优先进入中国超市或网络销售渠道
优先进入中国市场学会下属大型批发市场
6、国内产品
推荐至丝路国家驻华使领馆
优先进入菲律宾、乌克兰等丝路沿线国家大型超市或批发市场
优先对接联合国采购系统
一、推选办法
1、由中国市场学会与丝绸之路城市联盟共同牵头组织，以省市或地区为单位推选2019首届“丝路名品”
2、丝绸之路城市联盟发挥国内外资源优势，联合丝路沿线国家驻华大使馆推选国外“丝路名品”
3、按照自我推荐、自愿报名的原则，企业自行申报参加“丝路名品”标识产品评选活动
二、参评产品具备的五大核心要素
1、产品质量（符合行业标准、认证体系）
2、产品知名度（获得地区、国家或国际奖项）
3、产品销售覆盖区域（进入哪些国家）
4、产品销售额（单品年销售额）
5、拥有自主知识产权或产品专利情况
三、推荐单位需准备材料
1、企业营业执照、产品合格证等证明企业和产品法律地位的相关材料
2、《“丝路名品”申请表》及相关材料
3、拟申请“丝路名品”的文字及图片资料
四、申报程序及流程
（一）自荐或推荐。采取申报单位自荐和政府商务主管部门推荐相结合的方法，由申报单位根据本单位产品的突出业绩或优势进行总结，填写项目申报表（详见附件），并加盖单位公章，于2019年11月30日前将申报表及相关资料发送至“丝路名品”活动组委会邮箱。
（二）综合评审。“丝路名品”活动组委会对申报材料进行初步分类审查后，提交由业内专家组成的评审委员会进行复审，确定名单。
（三）结果公布。推选结果将在“丝路名品汇”公众平台发布，并颁发证书。
（四）宣传推广。获得“丝路名品”的单位相关事迹将在国际商报、中国商报、中国商品交易市场信息网、批发委官方网站给予宣传推介。同时，相关资料也将被纳入“丝路名品汇”平台中。
五、活动启动日期
2019年1月24日
六、“丝路名品”活动组委会
丝绸之路城市联盟
联系电话：010-52078100 邮 箱：silkroad@srca-info.com
联 系 人：宁 全 15510027616 Polina 17070061165（外方）
中国市场学会
联系电话：010-58202288 传 真：010-58200838
联 系 人：宋连平 13661319650 邮 箱：cnpfsc@vip.163.com
“2019 Silk Road Brands” is Launched Officially
The year 2018 marks the 40th anniversary of China's reforms and opening up and launches first in history China International Import Expo. The strategy of Belt and Road Initiative that helps Chinese products to "go out" and foreign products to "come in" has entered a new stage.
Subsequently, Chinese Association of Market Development together with the Silk Road Cities Alliance, and Embassies and Consulates of the countries along the Silk Road in China are jointly launching the 2019 Silk Road Brands platform, which will aim at promoting economic and trade exchanges between cities and enterprises along the Silk Road. The press conference is to be held in Beijing on January 24th, 2019.
Selected brands shall have access to the following services:
1. Display at the Belt and Road Initiative activities, organized by SRCA and its partners
2. Promotion via "Silk Road Brands" WeChat Platform
3. Gift marketing
4. Media Promotion
5. Foreign products:
Recommendation to enter large wholesale markets in China by the Chinese Association of Market Development;
Recommendation to Chinese supermarkets or online sales channels.
6. Domestic products:
Recommendation to Embassies and Consulates of countries along the Silk Road in China;
Recommendation to the supermarkets or wholesales market in the Philippines, Ukraine and many others;
Recommendation to the purrchase system of the UN.
Selection Methods：
Products can be recommended by:
Chinese Association of Market Development, Silk Road Cities Alliance, and provinces, cities or regions
Embassies and Consulates of the countries along the Silk Road
Self-recommendation
Five criteria for the selection of Silk Road Brands:
Quality (according to international quality standards)
Awareness (acquired regional, national or international awards)
Coverage (countries covered)
Sales volume (the number of units sold within a year)
Authenticity (intellectual property rights, product patents)
To apply kindly prepare the following documents:
Application Form for “Silk Road Brands”
Business operating license and relevant product certificates
Text and photo materials of the “Silk Road Brands” Products
Application procedure：
The enterprise shall submit the documents above and send them to a designated email with an official stamp of the company
Group of experts shall evaluate the product according to the five criteria above
After the approval, the product shall be granted with the certificate of “Silk Road Brands” and promoted publicly
Startup date：
We will hold the "Silk Road Brands" launching press conference along with other promotional activities on Jan 24th, 2019. Welcome to contact us!
Contacts：
Tel: 010-52078100
Mob: 15510027616 (Mrs. Ning, Ch), 13661319650 (Mr. Song, Ch), 17070061165 (Ms. Polina, En)
E-mail: silkroad@srca-info.com
相关材料:
Relevant Documents:
2. “丝路名品”推广方案及费用标准 Silk Road Brands Logo Product Promotion Service Plan
